Ram Trucks (Johnsonverse)

Ram Trucks, stylized as RAM and formally known as the Ram Truck Division, is an American brand of light to mid-weight commercial vehicles, and a division of Chrysler Corporation. It was established in a spin-off from Dodge in 2010 using the name of the Ram Pickup line of trucks. Ram Trucks' logo was originally used as Dodge's logo. Ram "Classic" trucks are made at the Warren Truck Plant in Warren, Michigan and at the Saltillo plant in Saltillo, Mexico. New series Ram pickups are made at Sterling Heights Assembly in Sterling Heights, Michigan. Since its inception, the brand has used the slogan "Guts. Glory. Ram."

Background
Prior to the 1970s, Dodge had maintained a separate marque for trucks, Fargo Trucks, primarily for use outside the United States. After that point, all trucks made by Chrysler were distributed under the Dodge marque. Ram Trucks was established as a division of Chrysler in 2010, as a spin-off from Dodge, and using the name of the Dodge Ram line of pickups that is now sold under the Ram banner. According to Chrysler, the Ram Trucks brand will concentrate on "real truck customers", rather than casual truck buyers who buy trucks for image or style.

The Ram brand was created following Chrysler's acquisition by Italian automaker Fiat, and the plans called for Dodge switching to an exclusively car-based lineup with all pickup and future heavy-duty trucks by Chrysler being sold under the Ram brand. This started in the 2009 calendar year. The Fiat Ducato cargo van design has been adopted and is sold as the Ram ProMaster in North American markets, filling the gap created when Daimler ended production of the Dodge Sprinter in 2008. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014".

Executives at Chrysler have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco and an already available network of Dodge dealers. Ram trucks are marketed separately from Dodge cars; former Ram Division President Fred Diaz stated, "Ram trucks are not a Dodge model. Ram will always be 'vinned' (Vehicle Identification Number) as a Ram. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes."

In April 2013, Diaz left RAM to serve as vice president of Nissan's divisional sales and marketing. He was replaced by Reid Bigland.

In August 2014, Ram Trucks CEO Reid Bigland was tapped to lead the Alfa Romeo brand in North America. It was announced that the new head of the Ram Trucks brand would be longtime Chrysler employee Robert Hegbloom, who joined Chrysler in 1986 and had been a director for Dodge. In October 2018, Bigland was promoted to CEO of Ram Trucks.

The Ram brand logo features the head of a ram, formerly the logo used by Dodge. Starting in the 2017 model year, all models have used a "Ram" hood ornament similar to that used in Dodge truck models of the mid-1980s.

Trucks
For specifically foreign-market models (designed by Chrysler Europe, etc.), see below.

From 1927 to 1928, all trucks built by Dodge were actually sold under the Graham name, as that company held the marketing rights at that time.

Current

 * Ram 700 (2014–present): The Fiat Strada, a coupé utility sold in Chile, Bolivia, Colombia, Brazil and Peru, is sold as the Ram 700 in Mexico and South America (formerly known as Ram V700 Express in Chile).
 * Ram 1000 (2018–present): The Fiat Toro, a compact pickup manufactured in Brazil, is sold in Latin America as the Ram 1000.
 * Dodge Dakota (1987–2011, 2019-present): A midsize pickup, it was moved to the Ram marque with the full-size pickup lineup, although the vehicle retained its physical Dodge branding. It was also rebadged as the Mitsubishi Raider.
 * Ram Pickup (1981–present): The flagship product line, it includes models 1500, 2500, 3500, 4000, 4500, and 5500.
 * Ram ProMaster Van (2013–present): The line of Fiat Ducato full-size vans are sold as Ram ProMaster vans in North America. The line includes models 1500, 2500, and 3500, with cut-away cab chassis versions available.
 * Ram ProMaster City/Ram V1000 (2014–present): The Fiat Doblò van is sold as the Ram ProMaster City in North America and the Ram V1000 in Chile.
 * Ram ProMaster Rapid/Ram V700 Rapid (2014–present): The Latin America-spec Fiat Fiorino van is sold as the Ram ProMaster Rapid in Mexico and the Ram V700 Rapid in Chile, Bolivia, Colombia, and Peru.
 * Ram V700 City (2018–present): The European-spec Fiat Fiorino van is sold as the Ram V700 City in Chile.

Former

 * Ram H100: The Hyundai Starex was sold as a Ram in Mexico, although the Hyundai badges were kept.
 * Ram C/V Tradesman (2012–2015): Cargo versions of the then-current Chrysler minivan platform were sold under the Ram marque until replaced by the ProMaster City.
 * Ram 1200 (2016–2019): The Fiat Fullback / Mitsubishi Triton, a midsize pickup built by a Fiat–Mitsubishi joint venture, was sold as the Ram 1200 in the United Arab Emirates.

Production
Ram vehicles are manufactured at four facilities, two in North America, one in Europe, and one in South America.


 * Warren Truck Assembly, Warren, Michigan, United States. First opened in 1938, the facility has produced trucks for Dodge and Ram for over 70 years. Near the plant are also the Warren metal stamping plant, Mount Elliot tool and die plant which contribute parts and components to the manufacture of the Dakota and 1500 series. The following models are currently assembled at the plant: Ram 1500 series, all crew cab and double cab models for the global market are assembled here except for the Ram 1500 Laramie, which is built at both the Warren facility and Ram's Saltillo Assembly for the Mexican market.
 * Saltillo Truck Assembly, Saltillo, Mexico. The plant manufactures the full range of the Ram truck series as well as the DX Chassis cab and ProMaster van. The plant has won numerous awards and has been recognized as the Chrysler groups best truck facility in terms of build quality. The Saltillo stamping plant is also attached to the facility.

The following models are built at the plant:


 * Ram 1500 all regular cab models of various trim levels sold globally are manufactured at the facility as is the crew cab Ram 1500 Laramie for the Mexican market.
 * Ram 2500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
 * Ram 3500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
 * Ram 4500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
 * Ram 5500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally.
 * DX Chassis Cab manufactured for the Mexican and Canadian markets only.
 * Ram ProMaster

Tofaş, Bursa, Turkey. The plant produces vehicles primarily for the European market; however, the Ram ProMaster City is produced at Tofaş and imported into North America.

Chrysler manufactures some trucks (Ram 1000, for example) in Brazil for the South American markets.