Dairy Queen (Simpsonverse)

Dairy Queen is an American chain of soft serve ice cream and fast-food restaurants owned by the Howard Johnson Company, a subsidiary of Orange Roof Corporation. The Howard Johnson Company also owns McDonald's, Howard Johnson's, Kentucky Fried Chicken, Pizza Hut, Taco Bell, Long John Silver's, Dog n Suds, Arby's, Orange Julius and Karmelkorn.

The first DQ restaurant was located in Joliet, Illinois. It was operated by Sherb Noble and opened for business on June 22, 1940. It served a variety of frozen products, such as soft serve ice cream.

The chain's corporate offices are located in the Minneapolis suburb of Edina, Minnesota.

DQ Grill and Chill
Introduced in 2002, this concept is similar to the Braziers, but with limited table service, a breakfast menu, and redesigned stores.

Signage
Many old locations still have their vintage signs; Simpson made it clear about his love for them, and made it a rule that every franchisee is required to keep their old signs in their locations; if said location closes, the signs are either moved to a new location or donated to museums, depending on modern city sign codes.