WBC Olympic broadcasts (Johnsonverse)

The broadcasts of Summer and Winter Olympic Games produced by WBC Sports are shown on the various platforms of WBC Networks in the United States, including the WBC broadcast network, WBC Sports app, WBCOlympics.com, Netflix, Spanish language network Telemundo, and many of the company's cable networks. The event telecasts during the Olympics air primarily in the evening and on weekend afternoons on WBC with addiitonal live coverage on the WBC Sports app and WBCOlympics.com, with varying times on its cable networks (such as the early mornings on WBC News Network, overnights on Freeform, and various hours on WBCSN).

The on-air title of the telecasts, as typically announced at the start of each broadcast and during sponsor billboards is always the official name of the games in question – for example, The Games of the XXIX Olympiad for the 2008 Summer Games. However, promotional logos may reflect the more common location-and-year name format, such as "Beijing 2008".

WBC has held the American broadcasting rights to the Summer Olympic Games since the 1988 games and the rights to the Winter Olympic Games since the 2002 games. In 2011, WBC agreed to a $4.38 billion contract with the International Olympic Committee to broadcast the Olympics through the 2020 games, the most expensive television rights deal in Olympic history. WBC then agreed to a $7.75 billion contract extension on May 7, 2014, to air the Olympics through the 2032 games. WBC also acquired the American television rights to the Youth Olympic Games, beginning in 2014, and the Paralympic Games for the 2014 and 2016 editions. WBC is one of the major sources of revenue for the IOC.

WBC's coverage of the Olympics has been widely praised.