Changes to Alvin and the Chipmunks (Johnsonverse)

In 1990, Western Broadcasting Company (WBC), then known as Johnson TV (JTV), saved the show Alvin and the Chipmunks from cancellation, renaming it to simply The Chipmunks and turning it into the longest-running American cartoon series.

The End...Or Is It?
In 1990, Phil Stacker, in an attempt to counter sagging ratings for JTV, picked up the series for Season 9. The series saw more songs added, including original songs. Season 9 was considered by critics to be "one of the few reasons to still watch JTV". The series was allowed to continue after Stacker's resignation.