Concept Division (Johnsonverse)

Concept Division is an ongoing process by ShowBiz Pizza Time, Inc., occuring in all Chuck E. Cheese's locations. It was first introduced in 2015, and the goal of the project is to change many CEC locations to ShowBiz Pizza Place locations, including changing all 3-Stage Munch's Make-Believe Band animatronics back to Rock-afire Explosion animatronics.

History
When Johnson Industries acquired CEC Entertainment, Inc. on December 10, 2014, many of CEC's animatronic shows were shut down for what was initially called "refurbishment"; a sign was placed in front of the curtains notifying customers of this. On December 28, it was announced that Johnson would revive ShowBiz Pizza Place and the Rock-afire Explosion. Later that day, the Rock-afire Explosion's creator, Aaron Fechter, revealed on his YouTube channel that he and his company, Creative Engineering, Inc., would be involved in the chain's revival, and began hiring other employees, including many people who had worked at CEI, to help him with his task.

53 Chuck E. Cheese's locations were converted into ShowBiz Pizza Place locations throughout the summer of 2015. On August 20, the first revived ShowBiz location, in San Jose, California, opened, having previously been CEC's flagship location for many years. Throughout 2016 and 2017, more CEC locations were converted to ShowBiz, with the stated goal of having at least one of each brand in each major city to provide options. The direction of the revived ShowBiz is aimed towards teens and adults, while CEC is geared towards kids and families; this was reflected in their respective slogans (ShowBiz revived the slogan "Come for the Pizza, Stay for the Fun", while CEC retained "Where a Kid Can Be a Kid"). By December 31, 2018, 401 CEC locations remained.

Chuck E. Cheese's
Remodels for Chuck E. Cheese's locations feature newly-redesigned exteriors and interiors (occasionally being expanded as well), with warmer colors, new decorations, new signage, and a new stage known as "Rockstar Stage", which serves as a replacement for Studio C and Circles of Light.