Blue Globe logo (Johnsonverse)

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Blue Globe logo.png

The Blue Globe logo is used by Johnson Industries to represent Continental Rail, Continental Shipping Lines, Continental Hotels, the San Jose Times newspaper, and the WBC television network. It has seen two incarnations; the first used between 1875 and 1967, using a realistic style showing North and South America, and the current stylized version, which has been used since then.

Both versions of the logo, which were designed in-house, were designed to reflect the "Continental" name; they


In 1875, with the formation of