Harveyland USA (Johnsonverse)

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Harveyland USA is an American theme park based on the Harvey Comics series of intellectual properties. It first opened on July 10, 1976 in Ithica, New York, and is owned and operated by Johnson Industries through its Johnson Parks branch.




This section is themed around the Richie Rich franchise. Featuring characters such as Richie, Gloria, Freckles, Pee-Wee, Mayda, and Reggie, this was the first section that opened and the most prominent, giving the park the nickname "Richieland USA".

  • A Tour of the Rich Mansion with Richie and Friends (opened in March 1998) - A dark ride, the attraction is designed to look like the Rich mansion in the Richie Rich comics. The ride follows Richie showing Freckles, Pee-Wee, Gloria, Mayda, Reggie, Tiny, Kat, Audrey, Dot, Lotta, Melvin, Lucretia, and Casper around his family's mansion, with appearances from the adult characters. Animatronics are used for the characters, and their voice actors all reprise their roles from the animated series, with cameos from Richie, Gloria, and Reggie's 1980 Hanna-Barbera counterparts via TV screens; Richie's voice actor, Katie Leigh, also voices the 1980 Richie, while Nancy Cartwright reprised her role as the 1980 Gloria, and Dick Beals reprised his role as the 1980 Reggie. The animated footage was produced by Hanna-Barbera Productions in tandem with Film Roman and Timothy Hill Productions. The ride's opening coincided with the 45th anniversary of the Richie Rich character. It was updated in 2010 to use the AnimeTronic technology for the characters, and again in 2018 to use the second incarnation of the technology.


Other Harvey attractions

Harvey Street

Opened in 2019, Harvey Street is directly based on the Netflix Harvey Street Kids series.


The creation of this park is widely credited for keeping the Harvey Comics brand going throughout the late 1970s and 1980s.