Johnson Studios logo history (Johnsonverse)

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1st Logo

(September 4, 1912-December 29, 1981)

Nicknames: "Classic Johnson Filmstrip", "The Oldest Movie Logo Ever"

Logo: We see a 2D film reel rolling into the screen. It turns, and a roll of film comes out. The text, "JOHNSON STUDIOS", in Elephant font, fades in.

FX/SFX/Cheesy Factor: The animation, not to mention the logo was quite crude in its early years, but it was advanced by 1912 standards.

Variants:

  • As the logo went on, its animation got more refined.
  • Starting in 1934, the logo was in full color.
  • In 1953, a widescreen version was made. That version was used for the rest of the logo's lifespan.
  • 10th, 15th, 25th, 30th, 35th, 40th, 45th, 50th, 60th, and 65th Anniversary variants were all made.

Music/Sounds: Starting in 1929, a fanfare by Wilbur Johnson (the first Johnson Philharmonic Orchestra composer) was used. A more bombastic version was used from 1970 onwards.

Availability: Common. Lived for nearly 70 years. Was last seen on "Burton".

Scare Factor: Low, due to the music. Medium for the B&W variants. Other than that, it's a beloved logo. If you think that's good, see the next one below...

2nd Logo

(December 30, 1981-)

Nicknames: "The Blue J", "Stacker J", "80s J"

Logo: We see a black field. A shiny, blue model of Johnson Industries' current "J" logo rotates and zooms in, before turning to its position. The words, "JOHNSON STUDIOS' fade in in Futura.

FX/SFX: The animation.

Music/Sounds: An even more triumphant version of the previous logo's fanfare.