Redo (Jayverse)

From DifferentHistory Wiki
Jump to navigation Jump to search

Redo Originally launched as the Video Jukebox Network in 1985; it was founded by Steve Peters, who launched it on a television station in Miami, Florida. It was initially a product of the Miami Music scene, and was hosted by a group of local Miami Bass rappers known as Miami Boyz. Peters formed a record company called Peter's Records from the revenue earned by the Video Jukebox Network. Despite having his foot in the local Miami Bass scene, and employing hip-hop producers from abroad, none of its artists managed to produce a hit record; the label was shut down before Peters sold The Box to a group which included cable operator TCI and Island Records founder Chris Blackwell. Beginning in the early 1990s, the service – which eventually adopted the shortened name The Box – began allowing viewers to request videos through a designated telephone number; viewers would be directed to enter a code – which was displayed through an on-screen menu that aired full-screen between videos as well as in a text- and icon-only format on the lower third of the screen during a video broadcast – to request a recent or classic music video to air on the network (this format was reflected in the network's longtime slogan during the 1990s, "Music Television You Control").

At first, all of The Box's request lines used a large block of Miami telephone numbers and callers were only charged for a long distance call; however, in order to gain revenue, the network switched to the request line to a 1-900 toll number, with callers being charged from $1.99 to $3.99 per call to make a request of up to three videos. The network was well known for being an "underground" outlet for music videos that were not shown or even banned on MTV, with up to 350 videos selectable at any given time in each of the 170 (by September 1992) different Box affiliates throughout the United States. Each affiliate had a unique playlist, usually customized to the local market, giving great exposure to more local and obscure groups.

Videos cost between 99¢ and $3.99 and, on a national average, took around 20 minutes to be broadcast after being ordered; it was not uncommon for multiple videos to air in succession, nor was it for there to be a gap in videos for several minutes on end (during which time, the request menu was shown). Because the channel's playlist was totally controlled by viewers, anyone could request any video for as many times as they wanted (explaining why some new videos like Bone Thug's "Crossroads" could be seen ten times within an hour). The network was known for its rough-around-the-edges and "bootleg"-like feel, sometimes making it appear like it was of low quality. Despite this, The Box was known to have many popular videos appear in heavy rotation on The Box months before appearing on MTV – Britney Spears' "...Baby One More Time" was seen on The Box many months before "breaking out" for example – and was largely responsible in raising the profile of acts such as Sir Mix-A-Lot and Green Jellÿ.

In May 1999, The Box has been acquired by Tempo rebranded into Redo and added Reruns of Dance Party USA, Saturday Night Music Machine, Kids Incorporated and MMC among others into the Schedule.

Later in September 1999, Redo added Sports Programming to focus on College Football including Saturday College Football Coverage and in 2000 added coverage of ARCA Series even when NASCAR took over the rights in 2019, Mutual secured exclusive rights to all NASCAR Coverage including cable networks Tempo & Redo in which they got the Rights to All 3 Championship Series plus All ARCA Racing Coverage and starting in 2020 selected races in the NASCAR Peak Antifreeze iRacing Series.