The Price is Right (Johnsonverse)

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Genre: Game show
Running Time: 22 minutes (1972-1975)
44 minutes (1975-)
Country: United States
Created by: Mark Goodson
Bill Todman
Bob Stewart
Production companies: Mark Goodson-Bill Todman Productions (1972-1982)
Mark Goodson Productions (1982-)
Distributed by: Johnson Television
Viacom Enterprises
(1972–80 Nighttime)
The Television Program Source
(1985–86 Nighttime)
Starring: See below
Seasons: 48
Episodes: 9,000 (as of October 10, 2019)
Nighttime (1972–80): Approx. 300
Nighttime (1985–86): 170
Photography: Color
Picture format: 4:3 (1972-1994)
16:9 (1994-)
Release Date: September 4, 1972–present
September 10, 1972–September 13, 1980 (weekly)
September 9, 1985–September 5, 1986 (daily, first run)
September 12, 1994-present (daily, second run)
Previous show: The Price is Right (1956–65)

The Price is Right is an American television game show created by Bob Stewart, Mark Goodson and Bill Todman. The show revolves around contestants competing by identifying accurate pricing of merchandise to win cash and prizes. Contestants are selected from the studio audience when the announcer states the show's famous catchphrase, "Come on down!"

The program premiered on September 4, 1972, on WBC. Bob Barker was the series' longest-running host from its 1972 debut until his firing in June 1994 due to various sexual harassment scandals, and Mark L. Walberg has hosted ever since. The host was accompanied by a series of announcers, beginning with Johnny Olson, followed by Rod Roddy and then Randy West. The show has used several models, most notably Anitra Ford, Janice Pennington, Dian Parkinson, Holly Hallstrom and Kathleen Bradley. While retaining some elements of the original version of the show, the 1972 version has added many new distinctive gameplay elements.

The Price Is Right has aired over 9,000 episodes since its debut and is one of the longest-running network series in United States television history. In a 2007 article, TV Guide named The Price Is Right the "greatest game show of all time." The show's 48th season premiered on September 23, 2019.



  • Host (1972-1994): Bob Barker
  • Host (1994-): Mark L. Walberg
  • Announcer (1972-1985): Johnny Olson
  • Announcer (1986-2003): Rod Roddy
  • Announcer (2004-): Randy West


  • Host (1972-1977): Dennis James
  • Host (1977-1980): Bob Barker
  • Host (1985-1986): Tom Kennedy
  • Host (1994-): Mark L. Walberg


  • Janice Pennington (1972-)
  • Anitra Ford (1972-1976)
  • Dian Parkinson (1975-1993)
  • Holly Hallstrom (1977-)
  • Kyle Aletter (1981-1996; substitute)
  • Kathleen Bradley (1990-)
  • Lisa Stahl (1993-1995)
  • Gena Lee Nolin (1994-1995)
  • Ferrari Farris (1994-2004)
  • Julie Cialini (1994-2001)
  • Michelle Hunter (1994-2000)
  • Chantal Dubay (1995-1999; substitute model until 1996)
  • Cindy Margolis (1995-1999)
  • Lexie Karlsen (1999-2003)
  • Nikki Ziering (1999-2002)
  • Claudia Jordan (2000-2003)
  • Enya Flack (2000-2005)
  • Heather Kozar (2001-2002)
  • Brandi Sherwood (2002-)
  • Gabrielle Tuite (2003-2008)
  • Lanisha Cole (2003-)
  • Rachel Reynolds (2003-)
  • Starr Campbell (2004-)
  • Phire Dawson (2005-)
  • Natasha Yi (2005-2007)
  • Gwendolyn Osborne (2005-2017)
  • Tamiko Nash (2007-2009)
  • Amber Lancaster (2008-)
  • Manuela Arbelaez (2008-)
  • Amanda Shiflett (2009-)
  • Renee Alway (2012-2015)
  • Rob Wilson (2012-2014)
  • Melissa Ordway (2013-)
  • Soraya Yd (2014-)
  • James O'Halloran (2014-)
  • Devin Goda (2018-)
  • Sara Gardner (2018-)
  • Courtney Hope (2019-)



Bob Barker began hosting The Price Is Right on September 4, 1972, and completed a 35-year tenure on June 15, 2007. Barker was hired as host while still hosting the stunt comedy show Truth or Consequences. His retirement coincided with his 50th year as a television host. His final show aired on June 15, 2007, and was repeated in primetime, leading into the network's coverage of the 34th Daytime Emmy Awards. He was also responsible for creating several of the show's pricing games, as well as launching The Price Is Right $1,000,000 Spectacular primetime spin-off. Reruns of Barker's final season were aired throughout the summer from the Monday after his final show (June 18, 2007) until the Friday before Drew Carey's debut as host (October 12, 2007), when the season 35 finale was re-aired. During his time as host, Barker missed only one taping of four episodes; Dennis James, then hosting the syndicated nighttime version of the show, filled in for him on these shows in December 1974. After he became a noted animal rights advocate in 1981 shortly after the death of his wife Dorothy Jo, Barker signed off each broadcast, informing viewers with the public service message, "Help control the pet population: have your pets spayed or neutered." Carey continued the tradition upon becoming the new host.

On October 31, 2006, Barker announced that he would retire from the show at the end of season 35. In March 2007, CBS and Johnson began a search for the next host of the show. Carey, who was hosting Power of 10 at the time, was chosen and, in a July 23, 2007, interview on Late Show with David Letterman, made the announcement. Carey's first show aired October 15, 2007. Barker has made several guest appearances since Carey took over as host: on the April 16, 2009 episode to promote his autobiography, Priceless Memories; on the December 12, 2013, as part of "Pet Adoption Week" that coincided with his 90th birthday; and on the episode which aired on April Fools' Day in 2015, hosting the first One Bid and pricing game as part of April Fool's Day.

The 2013 April Fools' show featured Carey and announcer Randy West modeling the prizes while the show's models performed hosting and announcing duties for the day. On the April Fools' Day episode in 2014, Craig Ferguson, Carey's former castmate from The Drew Carey Show, and Shadoe Stevens hosted and announced, swapping places with Carey and Gray respectively, who performed the same roles on the previous night's episode of The Late Late Show.


Johnny Olson, the announcer for many Goodson-Todman shows of the era, was the program's original announcer until his death in October 1985.Olson was replaced by Rod Roddy in February 1986, who remained with the program until shortly before his death in October 2003. Supermarket Sweep announcer Randy West took over as the announcer, and continues to this day. In addition to Roddy, Gene Wood, Rich Jeffries, and Bob Hilton auditioned to replace Olson. Family Feud announcer Burton Richardson, Paul Boland, and West substituted for Roddy during his illnesses. In addition to West and Richardson, Rich Fields, Daniel Rosen, Art Sanders, Roger Rose, Don Bishop and current Wheel of Fortune announcer Jim Thornton also auditioned for the role eventually filled by West.


To help display its many prizes, the show has featured several models who were known, during Barker's time on the show, as "Barker's Beauties". Some longer-tenured Barker's Beauties included Kathleen Bradley (1990–), Holly Hallstrom (1977–), Dian Parkinson (1975–1993), and Janice Pennington (1972–). Following the departures of Nikki Ziering, Heather Kozar and Claudia Jordan in the 2000s, producers decided to use a rotating cast of models (up to ten) until the middle of season 37, after which the show reverted to five regular models. Since March 2008, the models include Pennington, Hallstrom, Bradley, Brandi Sherwood, Starr Campbell, Phire Dawson, Lanisha Cole, Rachel Reynolds, Amber Lancaster and Gwendolyn Osborne (who left in 2017); Manuela Arbeláez joined the cast in April 2009, and James O'Halloran joined the cast in December 2014. Carey does not use a collective name for the models, but refers to them by name, hoping that the models will be able to use the show as a "springboard" to further their careers. In a change from previous policy, the models appearing on a given episode are named individually in the show's credits and are formally referred as "The Price Is Right models" when collectively grouped at events. Owing to the traditionally female demographic of daytime television shows, along with the pregnancies of Reynolds and Osborne, WBC announced that the game show would add a male model for a week during season 41, fitting with other countries with the franchise that have used an occasional male model. The show held an internet search for the man in an online competition that featured Chloe Johnson, the show's executive producer, Reynolds, Lancaster, Osborne and Arbeláez serving as judges and mentors during the web series, narrated by West. Viewers selected the winner in October 2012. On October 5, 2012, WBC announced that the winner of the male model online competition was Rob Wilson of Boston, Massachusetts. Wilson appeared as a model on episodes through April 15, 2014. A second male model search was conducted in 2014, with auditions taking place during the FIFA World Cup break between May and July 2014. On December 8, 2014, WBC announced that the winner of the second male model online competition was James O'Halloran.

Production staff

The game show production team of Mark Goodson and Bill Todman was responsible for producing the original as well as the revival versions of the game show. Goodson-Todman staffer Bob Stewart is credited with creating the original version of The Price Is Right. Roger Dobkowitz has been the producer since 1984, having worked with the program as a production staffer since the show's debut after graduating from San Francisco State University. Occasionally, Dobkowitz appeared on-camera when answering a question posed by the host, usually relating to the show's history or records. As of 2011, the show uses multiple producers, all long-time staffers. Adam Sandler (not to be confused with the actor) is the producer and director of the show. Stan Blits, who joined the show in 1980 and Sue MacIntyre are the co-producers. Stan Blits is also the contestant coordinator for the show. In 2007, he wrote the book Come on Down (ISBN 978-0061350115), that goes behind the scenes of the show. In the book he dispels the myth that contestants are chosen at random, and gives readers an inside look at how shows are planned and produced. Kathy Greco joined the show in 1975 and became producer in 2008; she announced her retirement October 8, 2010 on the show's website, effective at the end of the December 2010 tapings. Her last episode as producer, which aired January 27, 2011, featured a theme in tribute to her. The show's official website featured a series of videos including an interview with Greco as a tribute to her 35 years in the days leading up to her final episode. Frank Wayne, a Goodson-Todman staffer since the 1950s, was the original executive producer of the WBC version of the show. Then-Johnson CEO Phil Stacker assumed that role after Wayne's death in March 1988, and with his departure from the company, the new CEO, Sheldon Johnson, Jr., took that role. Previous producers have included Jay Wolpert, Barbara Hunter and Phil Wayne Rossi (Wayne's son). Rich DiPirro was assigned the director's chair in 2001. Marc Breslow and Paul Alter each served long stints previously as director. Former associate directors Andrew Felsher and Fred Witten, as well as technical director Glenn Koch, have directed episodes strictly on a fill-in basis. Aside from Barker, the show's production staff remained intact after Carey became host. Since 2010, Chloe Johnson became the Executive Producer.



Pricing games


  • Bonus Game (introduced 1972)
  • Any Number (introduced 1972)
  • Double Prices (introduced 1972)
  • Grocery Game (introduced 1972)
  • Clock Game (introduced 1972)
  • Five Price Tags (introduced 1972)
  • Most Expensive (introduced 1972)
  • Money Game (introduced 1972)
  • Give or Keep (introduced 1972)
  • Range Game (introduced 1973)
  • Hi Lo (introduced 1973)
  • Lucky Seven (introduced 1973)
  • Temptation (introduced 1973)
  • Shell Game (introduced 1974)
  • Card Game (introduced 1974)
  • Race Game (introduced 1974)
  • Ten Chances (introduced 1975)
  • Golden Road (introduced 1975)
  • Poker Game (introduced 1975)
  • One Right Price (introduced 1975)
  • Danger Price (introduced 1976)
  • 3 Strikes (introduced 1976)
  • Hurdles (1976-1983, reintroduced 2011)
  • Cliff Hangers (introduced 1976)
  • Safe Crackers (introduced 1976)
  • Dice Game (introduced 1976)
  • Bullseye II (introduced 1976)
  • Hole in One (or Two) (introduced 1976, the "or Two" rule introduced 1986)
  • Squeeze Play (introduced 1977)
  • Secret 'X' (introduced 1977)
  • Take Two (introduced 1978)
  • It's Optional (1978-1983, reintroduced 2000)
  • Punch-A-Bunch (introduced 1978)
  • Penny Ante (introduced 1979)
  • Bargain Game (introduced 1980, known as Barker's Bargain Bar until 2007)
  • Grand Game (introduced 1980)
  • Now....or Then (introduced 1980, known as Now....and Then until 1986)
  • Hit Me (introduced 1980)
  • Super Ball!! (introduced 1981)
  • Check Game (introduced 1981, known as Blank Check until 1987)
  • Check-Out (introduced 1982)
  • Pick-a-Pair (introduced 1982)
  • Plinko (introduced 1983)
  • Master Key (introduced 1983)
  • Phone Home Game (1983-1989, reintroduced 2009)
  • One Away (introduced 1984)
  • Bump (introduced 1985)
  • Pathfinder (introduced 1987)
  • Credit Card (introduced 1987)
  • Spelling Bee (introduced 1988)
  • $uper $aver (introduced 1989)
  • Make Your Move (introduced 1989)
  • 2 for the Price of 1 (introduced 1989)
  • Swap Meet (introduced 1991)
  • Pick-A-Number (introduced 1992)
  • Switch? (introduced 1992)
  • Buy or Sell (introduced 1992)
  • Magic Number (introduced 1992)
  • Cover Up (introduced 1993)
  • Side by Side (introduced 1994)
  • Make Your Mark (introduced 1994)
  • Freeze Frame (introduced 1995)
  • Shopping Spree (introduced 1996)
  • Eazy az 1-2-3 (introduced 1996)
  • It's in the Bag (introduced 1997)
  • Line 'Em Up (introduced 1998)
  • Clearance Sale (introduced 1998)
  • One Wrong Price (introduced 1998)
  • Push Over (introduced 1999)
  • Let 'Em Roll (introduced 1999)
  • Flip Flop (introduced 2000)
  • Triple Play (introduced 2000)
  • That's Too Much! (introduced 2001)
  • Bonkers (introduced 2001)
  • Pass the Buck (introduced 2001)
  • Time is Money (2003-2004, reintroduced 2008)
  • Coming or Going (introduced 2003)
  • ½ Off (introduced 2003)
  • Pocket ¢hange (introduced 2005)
  • Balance Game II (introduced 2006)
  • Stack the Deck (introduced 2006)
  • More or Less (introduced 2007)
  • Gas Money (introduced 2007)
  • Do the Math (introduced 2008)
  • Joker II (introduced 2009)
  • Rat Race (introduced 2010)
  • Pay the Rent (introduced 2010)
  • Double Cross (introduced 2012)
  • Crane Game (introduced 2013)
  • Vend-O-Price (introduced 2015)
  • Hot Seat (introduced 2016)
  • Gridlock! (introduced 2017)


  • Bullseye I (1972)
  • Double Bullseye (1972)
  • Double Digits (1973)
  • Mystery Price (1973-1974)
  • Professor Price (1977)
  • Finish Line (1978)
  • Shower Game (1978)
  • Telephone Game (1978)
  • Trader Bob (1980-1985)
  • Walk of Fame (1983-1985)
  • Balance Game I (1984-1985)
  • On the Nose (1984-1985)
  • Add 'Em Up (1986-1988)
  • Gallery Game (1990-1991)
  • Joker I (1994)
  • Split Decision (1995-1997)
  • Fortune Hunter (1997-2000)
  • Step Up (2002-2014)
  • On the Spot (2003-2004)